Journalism

This is our principal activity, embracing most financial, marketing and distribution aspects of the world automotive industry   Commissions are accepted in a wide range of areas.  Bespoke and archived material is available for use in professional publications.

Publication is available for consumer circulation, or for confidential client use only.  In many cases, 'ghost-writing' may also be commissioned.

Subjects include;

• new car road tests for professional publication
• consumer tests - new cars
• consumer tests - used cars
• performance car conversion testing
• green motoring issues and eco-warrior tests
• specialist subjects, for instance 'car clubs' and 'end-of-life' vehicles
• vehicle and component manufacturer appraisal
• vehicle distribution and retailing
• motor industry comment
• depth industry analysis and research for professional publication
• publications for consumer, manufacturer or academic sale

Please click the 'journalism' button in the left column to enter the website.

Consulting

This motor industry activity is now managed entirely separately from our journalistic activities in our Frankfurt office, still using an international network of industry consultants.  Projects undertaken include;

• project and interim management
• market surveys, mystery shoppers, consumer clinics
• marketing policy, strategy, tactics and implementation
• market, product and technical appraisal
• distribution and retailing for vehicle and component industry
• business intervention and financial recovery programmes
• manufacturer marketing programmes
• vehicles, service and parts marketing

Please click the 'consulting' button in the left column to enter the website.

Send e- mail to noddy@mikewattam.com with all questions or comments about this web site.
Copyright © 2001, 2006, 2009 Mike Wattam & Associates
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Last modified: February 21, 2009