We have carried out many research projects to assess the
industry 'standard', to gather data to support future decision making,
and to enable competitor analysis. For instance;
to what extent does dealer CSI scoring (customer service index)
correlate to having happy repeat customers in the dealership, and should the
car maker persevere with CSI marking.......?
What are the typical roles of NSC's (national sales companies), what
are the motivations for using these rather than independent importers, and
is it necessary to have a separate sales organisation in each and every
market, given the relative ease of communication in 2002?
Is company A or company B a better target for investment or purchase?
While in many market research firms data-gathering is often
done by students without specific industry experience, we have found that
meaningful and complex data collection must be very carefully
managed. Thus, we only accept assignments where our associates can
actively participate in - and
adequately control the quality of - the process. Thus we will only use
automotive industry qualified
associates for critical research.
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